DIGITAL FOOTPRINT

A DIFFERENT APPROACH

Published on July 2022

In today’s world, everywhere we look, more businesses are looking for a Digital Content Producer, Digital Content Marketing, pretty much anything with the word DIGITAL added - it’s a jungle. However many do not really understand, what is this digital business?

LET US SIMPLIFY FOR YOU

Digital means anything you find on the internet as opposed to analog which is how we used to find information; newspaper, community noticeboard and magazine. Searching for information on Google happens so frequently that the word ‘google it’ has entered the dictionary in a similar way to Esky, Biro and Coke.

In other words, if you were found on Google when your potential clients googled a relevant term, then you have a chance of making that sale.

So the question is:
How do I get found when
people google for something I sell?

The simple answer is that Google and other search engines are not just indexing your website they are reading your DIGITAL FOOTPRINT.

Imagine you walk through a dense forest and leave markings on the trees so people can find you. The denser the forest, the harder your path is to see therefore more frequent markers are required.

The same is true of this concept of Digital Footprint - we need to leave our mark so clients can find us. The more competitive your industry is, the more marks are required.

DIGITAL FOOTPRINT MEANS CONTENT
and THE MARKINGS are SOCIAL MEDIA

A Digital Content Producer creates content to help people find you in a forest of competition in the form of videos, photos and articles that are then shared across social media platforms like Facebook, Instagram, LinkedIn, Tic Toc and YouTube to name a few.

The crucial aspect of this process is to deliver effective on engaging content instead of just random posts. This is what we offer you.

We would love to be your digital partner and work with you to Find Your Story, share it with the world so they can find you.

Sylvi

Sylvi Soe

AUTHOR

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