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Understanding Digital Footprint:
Importance and Tips to Improve Yours

LAST UPDATED IN MAY 2023

In today’s digital world, everywhere we look businesses need to have a strong online presence to succeed. Increasingly, jobs in the digital sphere are becoming available: from digital content producer to digital marketing specialist - almost every role has “gone digital”.

It can be a jungle out there.

While we know just about every aspect of our lives has been digitised, many do not really understand: what exactly is a digital presence - and how do you improve yours?

In this blog, we’ll simplify the concept of digital footprint and provide tips to improve yours.

Your Digital Footprint: A Simple Explanation

Digital means anything you find on the internet (as opposed to analog, which is how we used to find information; for example from a newspaper, phone book, community noticeboard or magazine).

Therefore, your digital footprint is the online trail of your presence that other people can find on the internet. Your footprint includes everything from your website to your social media accounts, online reviews, and other digital assets.

Your digital footprint is what people see when they search for your business online. It’s like leaving breadcrumbs in a forest, making it easier for people to find you.

Most of us search on Google to find things so much so that the word ‘google it’ has entered our lexicon in a similar way to Eski, KFC and Coca Cola.

In other words, if you were found on Google when your potential clients googled for your industry, then you have a chance of making that sale.

SO THE QUESTION IS,
"HOW DO I GET FOUND WHEN PEOPLE GOOGLE
FOR MY PRODUCT, SERVICE, OR INDUSTRY?"

The simple answer is that Google and other search engines are not just indexing your website they are reading your DIGITAL FOOTPRINT.

How to Improve Your Digital Footprint

Your digital footprint can have a significant impact on your business's success. Here are some tips to improve it:

Imagine you walk through a dense forest and leave markings on the trees so people can find you. The denser the forest, the harder your path is to see therefore more frequent markers are required.

The same is true of this concept of Digital Footprint - we need to leave our mark so clients can find us. The more competitive your industry is, more marks are required.

Digital Footprint Means Content

Your digital footprint, at its core, is simply a catalogue or collection of content. The more quality content you create, the more visible you become. From hiring a Digital Content Producer to r produce content to help people find you in a forest of competition in the form of videos, photos and articles that are then shared across social media platforms like Facebook, Instagram, LinkedIn and YouTube (to name a few). The frequency, quality and relevance of your content all makes an impact in helping you rank higher on search engines like Google.

The Markings are Social Media

Social media is the primary way to mark your digital footprint. It’s a powerful tool to create brand awareness, connect with your audience, and drive traffic to your website. By sharing quality content on social media, you increase your chances of being found by potential customers.

Effective Content: The Key to Digital Footprint

Creating effective content is the most crucial aspect to improving your digital footprint. Your content should be effective, engaging and informativeinstead of just random posts.

The strategy and execution of this content is usually best left to a professional. Here, that is what we do.

We would love to be your digital partner and work with you to Find Your Story and share it with the world so they can find you.

Sylvi

Sylvi Soe

AUTHOR

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ARE YOU DIGITAL ENOUGH?

I have a smartphone, I know how to use Canva, I post on Facebook here and there… AM I DIGITAL ENOUGH?

The answer is NOT REALLY.... Having a smartphone and a social media account isn't enough to have a strong digital footprint.

You need to create quality content and regularly update your online presence to improve your visibility. By doing so, you increase your chances of being found by potential customers, which can lead to increased sales and revenue.

In conclusion, your digital footprint is essential to your business's success in today's digital age. By creating quality content and regularly updating your online presence, you improve your visibility and increase your chances of being found by potential customers. So, find your story, create engaging content, and share it with the world to leave your mark in the digital jungle.

Sylvi Soe, writer of Understanding Digital Footprint: Importance and Tips to Improve Yours

Sylvi Soe

WRITER
Sylvi Soe is a master visual communicator with an exemplary track record in creating engaging content that inspires audiences and changes lives.

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